Social media has become a creative way to make a product known to prospective customers and to enlist current customers to help. Instagram is, also, a very visual medium and provides interesting ways to perform market research while showing off your product.
Facebook is an ever-changing goliath in the social media world. It can be hard for competitive business pages to keep up with the trending topics and new marketing tactics. In addition to a streamlined social media marketing plan, one of the best things a business can do for their Facebook fan page is to optimize the content for search engine referrals.
So, you have a new company, with a shiny, new, SEO-rich Web site, and you are ready to embark on the social media journey of your life. STOP! Before you spend copious man-hours, perfecting every social media profile you can find, there is one crucial step that is so often overlooked in social media marketing: social listening!
Listening to your audience before you select your main social media platforms will actually help narrow your selection!
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New to Elixir and Phoenix? So are we, but were are loving these initial steps of getting involved with every aspect of a new language.