In recent years the demand for websites has exploded with many variations of “Do It Yourself Websites” gaining a foothold in the marketplace. These website builders while often times user friendly, leave a lot to be desired when it comes to core functionality and long term storage of your data. SEO is also an issue, as for most DIY websites; this is not included in the basic package. It is therefore, nearly impossible to drive organic traffic to your website without purchasing one of the top tier plans. What’s the point of having a website if you can’t be found?
Then on the other end of the spectrum you have the classic web marketing company that will develop your custom website at a high upfront cost only to deliver it and cut ties with the customer once their job is done; leaving you with virtually no support for the life cycle of your website. Why pay a lump sum for your website, only to have to take care of any future updates yourself? The other option would be to hire a developer at an expensive hourly rate to make any future adjustments.
So what is the solution? A best of both worlds’ approach we call WAAS (Websites as a Service). Modeled after the popular SAAS (Software as a Service) approach we see today in many fields of enterprise software, WAAS is a subscription based service model, which allows the customer to obtain a custom website built by professionals, while also paying a low monthly cost to run their website.
WAAS has many benefits including:
- A professional custom designed website at a low monthly rate
- Faster deployment gets your website online quicker
- Steady support team
- Regular updates and maintenance to your website are included
- Search engine optimization support
- Mobile responsive
- Change or upgrade subscription plan at any time
- No long term contracts
- Perfect for startups or businesses on a tight budget
Your website is a strategic element in your business’s marketing, so why treat it like a static bookmark in the vast pages of the Internet? Just like the ever-evolving technology we see today in cell phones, your website should adapt and grow with you. This is the main reason why WAAS is so beneficial to your website’s longevity, as product support is at the forefront of our business model.